In a game-changing move, three of the biggest media companies have announced a cooperation to build a new sports streaming platform, putting Amazon and Apple to the test, according to Fox News.
Fox, ESPN, and Warner Bros Discovery said on Tuesday that the standalone streaming platform will launch in the autumn and be available to ESPN+, Hulu, and Max subscribers.
Each corporation will control one-third of the newly formed enterprise.
The decision is in reaction to streaming giants fighting for a larger piece of the sports rights market, while traditional media companies compete for a larger audience.
Netflix has struck a 10-year, $5 billion agreement to become the official home of World Wrestling Entertainment (WWE).
For the past six months, the three companies have been in talks to entice returning sports fans.
The new service will bring together a massive quantity of sports content from Disney-owned networks such as ABC, ESPN, ESPN2, ESPNU, SECN, BTN, ACCN, and ESPNEWS.
Fox and ESPN possess the rights to the biggest prize, National Football League (NFL) games, Major League Baseball, and content from cable networks FS1 and FS2.
In addition to collegiate basketball’s March Madness, which airs on TBS and TruTV, Warner Bros Discovery has the rights to European soccer championships such as the Champions League, and broadcasts NBA and NHL programming on TNT.
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The networks also own the rights to Formula One, NASCAR, tennis, and golf.
The companies claimed that the price will be announced at a later date, although it is expected to be far cheaper than the normal cable sports bundle, which costs up to $100 per month.
Customers will also be able to mix the product with other subscription services such as Disney+, Hulu, and Max.